streets of Prague become a giant playlist

Toyota took to the streets (literally) to hold "auditions" for their new Yaris commercial. People auditioning were asked to drive a Yaris around Prague's city center, singing to whatever came on the radio. That's kind of fun in and of itself, but they took it like 1,000 steps further by actually changing the names of the streets to horrifically awesome songs, then updating the GPS, and then rigging the GPS up the the radio so that it would play the songs as they turned down each street. Whoa, my head hurts thinking about how that one was sold in to the client as doable.

Even if the end result was a bit on the anti-climatic side, the whole thing is fun, even adorable.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites