reebok 4 life

We all know crossfit has been a huge trend lately. In fact, some may call it an addiction. Well, Reebok is capitalizing on the cult following in Sweden by offering up about $6,000 to the crossfitter who embosses the largest Reebok logo onto their rock hard bod. The marketing strategy not only promotes their new logo as a badge of masochism, but also ladders up to their new tagline: "Pain is temporary. Reebok is forever." Think carefully, though - you don't want to get that tattooed anywhere that'll sag 30 years from now...

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