old spice meets cold ice

Unless you've literally been in a coma for about two months, you've seen (and possibly even taken part in) the ALS ice bucket challenge. Recently, celebrities, athletes, and talk show hosts have even started getting in on the action - so it's no surprise that brands are joining in as well. There's just one problem - the Old Spice guy is just too chiseled and manly to actually get wet. Hey - at least he tried.

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