got the balls to beat cancer?

Move over, people-dumping-ice-buckets-over-your-heads: there's a new "challenge-for-charity" concept in town. Meet the Fearless Challenge, a new campaign from the Canadian Cancer Society. Participants state their biggest fear, set a donation dollar amount that they'd be willing to accept in order to face said fear, and then...well, you know...Cancer research gets funding, people feel accomplished, everyone's happy. What would you do?

Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, August 12, 2014 8:38 AM
  • Posted by Ryan Prescott

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors