finally, a dunk contest without all that athleticism.

When your product is whimsical and reminds people of childhood, you get to have a little fun. Enter the Oreo "Dunk Challenge," a new campaign from Israeli agency Ecaliptoos. Participants are encouraged to dunk their Oreos in super creative ways for a chance to win prizes. Plus, they get to eat Oreos, which is a pretty sweet prize in and of itself. (Note: brandflakesforbreakfast was not paid to make these nice comments about Oreos, but we'd be happy to change that).