Does Apple really need to advertise the iPhone? Or do they just have so much of our money that they might as well? This soft new spot for the 5s touts the iPhone's capabilities in a number of niche professions and hobbies. So if you're a doctor volunteering in the third world, or a pilot, or a large animal vet, this is the phone for you. Or, perhaps, if you're a talentless big-bootied pointless celebrity, you could use it to take hundreds of selfies, publish a book, and make a kazillion dollars.