the new “popular girl” of social media
In an effort to shed the “airhead” image, Mattel has taken an interesting step with the Barbie brand - by setting the fictional character up with a Linkedin account. The mock account proudly exclaims: “Our company tagline is 'If you can dream it, you can be it!' " Looks like Mattel is trying very hard to put “Math Class is Tough” Barbie far behind them!
Labels: barbie, branding, rebranding, social, social media
posted by Emily Franklin @ 8:00 AM
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