the new “popular girl” of social media

In an effort to shed the “airhead” image, Mattel has taken an interesting step with the Barbie brand - by setting the fictional character up with a Linkedin account. The mock account proudly exclaims: “Our company tagline is 'If you can dream it, you can be it!' " Looks like Mattel is trying very hard to put “Math Class is Tough” Barbie far behind them!

Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, July 08, 2014 8:00 AM
  • Posted by Emily Franklin

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors