google doesn't want your real name any more
Once upon a time creating your own social network was all the rage. Little start-ups like Twitter, Facebook and Tumblr were gaining traffic left and right. Digg and Reddit were fighting it out to offer up the latest cat gifs. And then Google decided to throw its gigantic hat in the right. But how would they differentiate their social network from all the others? Real names! A user can only ever use his or her real name. That'll do it. People don't want to hide behind the safety and security of a sudonym on the internet.
Wait, nevermind... I guess it was all just a dream. It seems that Google realized that real names are meant for you driver's license and bank accounts, not a social networking website hooked up to the largest search engine in the known universe.