boyz II men II twitter II wendys II you
Boy bands don't go away; they just get retooled and exploited by brands for their inherent camp. But when it's done right, it's good, and it doesn't get much better than what Wendy's has done with Boyz II Men. They've enlisted the venerable group to croon the tweets they've solicited in honor of the revival of the Pretzel Bun. While not a traditional trope for R&B, it makes for good stuff when just the right amount of tongue-in-cheek is applied. LOL, B2M.