the new social king of gluten

Do you fancy yourself a top notch baker? Have you ever heard of King Arthur? Do you associate both to that delicious cinnamon roll you now wish you had in front of you? Well, soon you may. King Arthur Flour company is taking to the social internets, and the street to spread the word about how much better their flour is than all the other flour companies. They have hired bloggers, a food truck and will be instragraming itself in an effort to raise brand awareness among "young bakers." You could say that King Arthur is just looking to brush off the competition by spending some dough...

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