texting & driving taken to the next level

We've seen a LOT of PSA ads with bloody, startling crash scenes begging people to stop texting and driving. And, although most of them are very well-done and 100% right, they still can seem a bit removed from people's personal lives. After all, most of those guilty of texting and driving think "it won't happen to me."

But this latest scare tactic from VW in Beijing, puts YOU in the driver's seat, to bring it a little closer to home. As movie goers walked into the theater, their cell numbers were captured. Then, during the previews a clip is shown of a guy driving down a road, from the 1st person perspective. It seems you're driving along for a while. until suddenly everyone in the theater simultaneously gets a text message and...

...well, watch the video for the rest. Very powerful.