Imagine if you had a scotch brand, and people that tasted it said things like "tastes like a burning hospital" or "the definition of medicinal" or "taste like briny fish"... you'd probably not put that stuff in your ads right?
Well, Laphroaig did in their Opinions Welcome campaign, because they understand good Scotch is not for everyone. And, in some of those "negative" or "confussed" comments, there is some truth, because really, scotch is an acquired taste that only select people are awesome enough to appreciate.
Clever.
1 comment:
Nice read! Very informative. ‘Competitive’ Tesco fights back on price with new ad blitz. Read it here: http://bit.ly/1p876OV.
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