queued up for rice snacks

If Steve Irwin taught us anything it's that Aussies be crazy.  Australian agency Clemenger BBDO partnered up with a snack brand to see what people in Australia would endure for a free sample of rice snacks. Turns out the answer is pretty much anything. The latest shows people making their way though a serpentine queue in some questionable circumstances. But, is anyone surprised that and Aussie would forge through murky water for a snack? Isn't that just an average day in the outback?

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