H&M understands that music and fashion go hand-in-hand. Partnering with Ogilvy & Mather Advertising, Shanghai, the clothing retailer has released a new digital platform that allows customers to create their own personalized tracks and “remixes” by browsing through the new summer clothing collection and adding their selected fashion items into a music sampler. Creating your own unique tune is as easy as picking out a series of items with the sound effect they want. So, how long until a famous DJ makes an amazing compilation/outfit coming soon to an H&M store near you?
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