fake it until you make it
Except for when you shouldn’t. Durex is tapping into the World Cup convo with their over the top ad about the drama that is “flopping" in soccer. If you’ve watched any soccer in your life, you’ve definitely seen the flop. These guys are some of the best actors out there. Durex is calling them out, or maybe there’s some other hidden message / innuendo in play? Yes, yes there is.