Monday, June 02, 2014
coke coerces college kids to converse

Coca-cola's been pretty steady on their brand promise since the days of hippies running around a field wanting to teach the world to sing: Happiness, sharing, diabetes, all that. So their recent stunt doesn't disappoint. To get freshmen talking to each other on their first day of college, they handed out bottles of Coke that could only be opened by another bottle. Cute. Guess you might as well get a jumpstart on that freshman 15 and toss in a little tooth decay…

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posted by Chris Healey @ 8:10 AM   1 comments

At 10:52 PM, Anonymous Anonymous said...
Really informative. I just read this article: Coca-Cola ‘Share a Coke’ campaign to return with over 1,000 names. Read it here

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