Tuesday, June 24, 2014
co-branding isn’t going away



Would you use Dial-brand Froyo Frozen Yogurt Cooling Body Wash? Co-branding is one of the oldest tricks in the advertising book. Although some of the combinations are downright absurd, market-intelligence company Datamonitor has discovered that these combinations are actually significantly on the rise, with 6% of products relying on co-branding so far in 2014. This is good news for anyone passionate about Tabasco flavored dark chocolate jelly beans.

Labels: , , ,

posted by Emily Franklin @ 8:00 AM   0 comments

0 Comments:

Post a Comment


<< Home








Archive
Tags


Alltop, all the top stories