co-branding isn’t going away

Would you use Dial-brand Froyo Frozen Yogurt Cooling Body Wash? Co-branding is one of the oldest tricks in the advertising book. Although some of the combinations are downright absurd, market-intelligence company Datamonitor has discovered that these combinations are actually significantly on the rise, with 6% of products relying on co-branding so far in 2014. This is good news for anyone passionate about Tabasco flavored dark chocolate jelly beans.

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