beware of the global pandemic
Fiction meets reality in this super cool, and slightly frightening, campaign from unlikely partners, TNT and Purell.
TNT's new show from Michael Bay, called The Last Ship, is about a US Navy crew that sets out to save the world after a pandemic kills 80% of the population. Purell is about killing germs to save the world from getting sick from nasty germs.
Ergo, Purell is there to help passerby's be prepared when they read posters about the pandemic from the movie. Brilliant idea, although I'm fairly certain Purell won't help you in a pandemic powerful enough to kill 80% of the world... but you know, it's Hollywood and Advertising so, yeah.