adidas' bloody world cup ad

There has been a lot of attention shifting to Brazil lately with the World Cup nearing opening day. Adidas is just trying to help out by apparently pissing off every animal rights activist in the world. The ad features bloody cow hearts in the hands of competitors like Lukas Podolski who is going to "give my heart in our bid to win the World Cup." A little on the nose, don't you think?

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