pow. zoom. to the moon!

No, Alice isn’t going to the moon this time. Pocari Sweat is. Japanese beverage company Otsuka is looking to send their Pocari Sweat drink to surface of the moon in 2015. The titanium can will also carry dreams and messages of children from around the world. Otsuka hopes to inspire kids to dream big, become astronauts, fly to the moon, claim the capsule and drink the beverage on the moon. Woo that’s alot. Good luck meeting those campaign goals!