old spice gives twitter the fingers

Proving once again that you don't have to be relevant to be relevant, Old Spice fingerbanged its Twitter followers with a simple question out of left field: "How many fingers am I holding up?" As preposterous as some of the deluge of responses were, photoshop gurus at Weiden + Kennedy lobbed back real-time visualizations of the weirdness with true Old Spice panache. Let's give a hand to agencies that get it… with a client that supports it.

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