Remember that time at your high school senior banquet where they brought in the hypnotist as the entertainment and you saw your classmates think that the floor was a lake of lava? That was great, right? So why not do the same thing to people before they operate a motor vehicle in the name of advertising.
Euro car brand Opal did just that and it "changed" a few people's minds about the brand in the end... or was the drive actually happening at all?
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