business cards to turn the ladies on
As if the disservice Axe body spray is doing to pre-pubescent males weren't enough (I mean, have you SMELLED the stuff?), they've decided to experiment on their employees. Male employees were asked to work up a sweat wearing sweatbands, which were then used to extract their very own male "essence" (kind of gross) to recreate their unique pheromone that was then dripped onto their business cards to attract people to them (kind of cool). Not sure if the intent is to have employees rake in the dough from all their business interactions with their irresistible pheromones, but if they're anything like the body spray, they should be broke by end of year. I kid, I kid... sort of.
Video still available here.