artist vacuum seals couples to sell condoms

Condoms are rarely considered sexy. Because of this, Oglivy and Mather Japan had its work cut out when commissioned by prophylactic producer Condomania, who wanted to create some allure. Luckily, they were able to find a photographer who had the idea to seal two nude people in vacuum-sealer bags to create a risqué campaign. At first glance it does appear very sexy…until we realized how sweaty and claustrophobic we would get in that bag.