We all know nothing is ever ‘free,’ but for a small 'price,' you could have had a free meal last week in London. Birds Eye was giving away free (defrosted) meals at a pop-up restaurant in exchange for an Instagram photo and the use of their hashtag: #BirdsEyeInspirations. You get free food, they get brand awareness. It's a win win. Applauds to Birds Eye for jumping aboard the food porn train.