a print advertiser’s worst nightmare
Advertising 101 taught us that ads should be relevant to their audience. Unfortunately, with mass advertising (think subways, bus stops, and billboards) there is no way to control who sees any given ad. That is why the Skip Ad Project was developed, encouraging consumers to place “skip ad” icons (similar to those on YouTube) on ads that are irrelevant to them. This provides a loud, clear message to ad buyers and advertisers - step up your game!