Wednesday, April 09, 2014
a balls-eye view



No, not those balls. This is WAY cooler. Adidas and TBWA put 6 cameras inside a version of the 2014 World Cup official game ball (named Brazuca) and will be sending it on tour across the world to capture amazing soccer footage from never before seen angles and perspectives. Adidas will be releasing updates and footage regularly leading up to the World Cup, which you can follow on Twitter at @brazuca.

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posted by Kristien Del Ferraro @ 8:09 AM   0 comments

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