Monday, March 24, 2014
today’s forecast: 10% chance of sun, 100% chance of rocky road

Confused? So are we. The Weather Channel has a hard enough time accurately predicting the weather, but with their new WeatherFX Ad Exchange they’re making new predictions that brands may want to pay attention to. Or not. Based on weather patterns, they’re able to identify interesting purchasing trends and target ads accordingly. Maybe they’ll get it right this time. 

posted by Stephen Palinkas @ 8:05 AM   0 comments


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