today’s forecast: 10% chance of sun, 100% chance of rocky road

Confused? So are we. The Weather Channel has a hard enough time accurately predicting the weather, but with their new WeatherFX Ad Exchange they’re making new predictions that brands may want to pay attention to. Or not. Based on weather patterns, they’re able to identify interesting purchasing trends and target ads accordingly. Maybe they’ll get it right this time. 

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  • Breakfast of Monday, March 24, 2014 8:05 AM
  • Posted by Stephen Palinkas

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
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marketing inspiration. Never
sugar coated. May contain nuts.

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