text shaming billboard
Texting and driving is ridiculously stupid. Period. Everyone knows this, yet it seems like everybody (and even their grandmothers) do it. So, how does one go about stopping people from risking their lives? Shame the hell out of 'em, that's how.
Designer, Brian Singer, started the Texting While In Traffic project that encourages people to take photos of people texting and driving (ONLY if you're the passenger or not in a car) and submit them to a website for them to be shamed. But it doesn't stop there. Select photos from the website will be displayed on billboards all across San Francisco so that the entire city can see what a irresponsible jerk you are.
Well, if that doesn't work, not sure what will.