text shaming billboard

Texting and driving is ridiculously stupid. Period. Everyone knows this, yet it seems like everybody (and even their grandmothers) do it. So, how does one go about stopping people from risking their lives? Shame the hell out of 'em, that's how.

Designer, Brian Singer, started the Texting While In Traffic project that encourages people to take photos of people texting and driving (ONLY if you're the passenger or not in a car) and submit them to a website for them to be shamed. But it doesn't stop there. Select photos from the website will be displayed on billboards all across San Francisco so that the entire city can see what a irresponsible jerk you are.

Well, if that doesn't work, not sure what will.

1 comment:

Frank said...

This sounds like a good idea, but you got to get those people who text and drive to look up from their phones to the billboards.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites