newsjacking gone terribly wrong
Sometimes companies can hijack news story headlines, create an ad from them, tying their products and services back to the headline and it works poetically... brilliantly even. Aannnnnd, sometimes they do it, and it makes them look like insensitive jerks. Enter TeamWork Online.
Yep, of all things, they jumped in on the Malaysian Airlines Flight 370 tragedy news by likening job hunting to a possible hijacking and/or horrific plane crash. Yes, we can see the similarities there. Oooph.