newsjacking gone terribly wrong

Sometimes companies can hijack news story headlines, create an ad from them, tying their products and services back to the headline and it works poetically... brilliantly even. Aannnnnd, sometimes they do it, and it makes them look like insensitive jerks. Enter TeamWork Online.

Yep, of all things, they jumped in on the Malaysian Airlines Flight 370 tragedy news by likening job hunting to a possible hijacking and/or horrific plane crash. Yes, we can see the similarities there. Oooph.

Labels: , ,


Post a Comment

<< Home
  • Breakfast of Wednesday, March 26, 2014 8:08 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors