it's not about how you look

... it's about how you feel. At least that's what weight loss ads should be about, rather than all these ads that force you to compare yourself to unrealistic celebrities, that imply your spouse will suddenly be more attracted to you , that make you think your friends and coworkers will respect you more, and so on.

That's what makes this Weight Watchers ad out of Australia so wonderful. It focuses on all the wonderful aspects of your life, all the things your body and mind has done, and invites you to give it the lovely treatment it deserves by being healthy.

Beautifully done.

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  • Posted by Kristien Del Ferraro

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