No one wants to be generic. Everyone is looking for a voice. Dissolve.com is finding their voice by making you buy generic stock footage. As AdAge points out, "it's a parody of commercial cliches that's also a commercial itself -- intended to attract budget-conscious creators of commercials who are looking to insert a few commercial cliches into their own commercials." Good luck with that.
1 comment:
Love it, but it missed out on having a child playing with a puppy or kitten.
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