Wednesday, March 19, 2014
disturbing bike safety campaign







Every day, more and more cyclists are being killed in Brazilian streets. The campaign from Respeite Um Carro a Menos (meaning: Respect the One Less Car) was created in an effort to increase awareness around the issue. These vivid creatives clearly display the results of careless driving with copy associated with each set of handles reading things like “hunted in the park” or “hunted on the road.”

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