(creative) criminal minds
Some agencies believe a good idea can come from anyone, anywhere, at any time. Two interns at DigitasLBi in San Francisco took that belief very seriously, and put creative genius in the hands and minds of criminals behind bars.
Their program called "Concepting with Criminals" lets Criminals in prison write or design ads that are then showcased on their website, con-cepting.com.
The best part is, some ads are better than what some brands or agencies might have thought if themselves.