why pay models...
... when you can get them to pose for you for just some free underwear? Calvin Klein sent their signature 1980's underwear to models, actors, musicians and bloggers with instructions to take a selfie in them tagged with #mycalvins, and share it on the interwebs. Regular people can submit too... and by regular people, I mean fit and attractive regular people (from the looks of their gallery). Here's to a successful promotion as the cover for (mostly) free advertising. Well isn't that smart?!
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