whatsapp gets a big payday






Facebook now owns WhatsApp. Facebook spent $16 billion in stock and cash to acquire the group of 50 and their global messaging service. The service has 450 million active users which ends up meaning that Zuckerberg and his crew paid about $36 per user, as AdAge points out. What's app users pay $.99 a year for the service and the WhatsApp team is planning on continuing to work independently and hope to grow to "5 billion users giving us money through the subscription model." Mighty ambitious when we live on a planet of 7 billion. Go math!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites