walkmaning on water

Remember that time your cousin threw you in the pool and you had your iPod in your pocket? Yeah, he's a jerk... What's up with that? Anyway, it looks like Sony has solved this problem by making a waterproof Walkman mp3 player. Of course you're skeptical, which is why they are proving it by selling the players in water bottles out of vending machines. Check out the video all about the campaign thought up by DraftFCB from New Zealand.

Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Friday, February 14, 2014 8:17 AM
  • Posted by Cory

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors