veggies need love too
Campbell's owned company Bolthouse Farms, producers of smoothies, juices and other healthy goodies, worried that junk food seemed to be the only food having any fun in social media. When they pulled and quantified social media posts, tweets, hashtags, etc. mentioning junk food vs. healthy food, their fears were confirmed.
So to bring more awareness (and love) to healthy foods like fruits and veggies over junk food, they created the Food Porn Index. Visitors can see how much junk food in talked about in social media over healthy food. And, when visitors click on a food, they get fun little surprises and interactions to drive home the fact that healthy food can be just as fun (if not more) than junk food!