After last year’s real-time social media marketing success during the big game, it seems that every brand wanted to get in on the action this year. From fake Twitter hacks (again?) to calling out other brands’ commercials, the majority of it seemed forced and in some cases even awkward. Hats off to last year’s trendsetter, Oreo, for tweeting at the beginning of the evening that its account would be going dark for the night.
Let this be a lesson to all social savvy brands – whether during the Super Bowl or any other time, just because you CAN say something doesn’t mean you should.
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