Most people saw New Castle's non-ad ad for the "Big Game" - over 4 million in fact. As a follow-up to that, New Castle created another video, featuring the 'underwhelming storyboards' of the ad they didn't make. It seems it would have been epic indeed, with lofty, epic goals for it, but this execution seems much more cost effective. And maybe they still sold a few cases this weekend. Cheers either way, New Castle.