Mornings are frickin' hard. So hard that anything you manage to get accomplished during that time deserves a damn trophy. Luckily belVita (the tasty little breakfast biscuit) gets this and is giving people their people the recognition they deserve.
Consumers are being encouraged to tweet their morning accomplishments with #morningwin. The best tweets will be reenacted in a NYC storefront while a 3D printer captures it and uses it to create a customized trophy that will be mailed to the winner.