clever way to reward attentive viewers

Sometimes there are phone numbers featured in ads that aren't the brand's 800 number. Turns out, they're not always 'filler' and there may actually be pay off for consumers to call them.

One lucky consumer did just that, and called a number in a recent Old Spice commercial and won a pair of Super Bowl tickets. It's a great tactic for brands and good lesson for consumers.

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