The best type of app a brand can create is an app that provides value to it's consumers. A simple concept, yet how many brand pages have you liked, apps you've allowed access to, only to be disappointed at the lameness?
And the issue is, you click away from the page out of boredom and forget you even liked that brand page to begin with. Before you know it you've got crap from 30+ brands stinkin' up your newsfeed.
Thankfully Ajax just built an app called Ajax Social Wipes that lets you "wipe away" any the pages you've liked over the years with one simple click. I tried it last night and it's super simple and effective.
This is one app I will keep installed on my page.
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