If you've ever managed social media for a brand, you know it can be tough to get fans to engage with your content. Chip Zdarsky, a comic book artist, is the type of fan you want, though. After seeing both of his parents like the same picture on a local Applebee's Facebook page, he checked out some other posts and saw no one was answering any of their question posts. So he started answering with funny and charming responses. Above are just two examples, and you can see more here.
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