slow down for this PSA

We've all been there. Our impatience, attitudes, anger, or sense of immortality causes us to drive like dicks. And all is well, until it's not. But when we're at the point of collision, it's too late to fix your mistake. Who is the other person you're about to collide with? What is their story? How do they feel now? Are you sorry for your thoughtless actions?

This beautiful PSA out of New Zealand does a phenomenal job of breaking that experience down, by pausing the accident and allowing the two people to get out of their cars for a conversation on what is about to happen. And then it happens...

Totally worth the watch!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites