perplexing Facebook photo tags raise Alzheimer’s awareness

No one can know just how confusing it is to have Alzheimer’s until they are already inflicted with the debilitating disease. In a creative campaign, Alzheimer’s Nederland inserted photos of people into photos of events they never attended, then tagged them, to create a similar level of confusion to that which Alzheimer patients can experience every day. A very creative spin on using the platform for social good.

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