"Hey Hey! Ho Ho! This Big Chain Party's Got to Go!" If small independent shops had a chant, it might go something like that - or not.
Chant or not chant, a local coffee shop in D.C. is fighting back against big chains like Starbucks with a Disloyalty card, encouraging consumers to visit not only their own store, but multiple other local shops for more perks. A great idea built around the notion of strength in numbers. Bravo!