best potvertising yet

Unless you've been hibernating for the last week, you know pot is now legally for sale to the general public in Colorado stores. And as you also know, when brands jump in on relevant news stories in a super authentic and fun way, it can be awesome. So it's no surprise a few brands jumped in on this news, but none were quite as relevant, authentic and fun as Ben & Jerry's tweet. 'Nuff said.

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