beer-inspired ice cream returns
Yuengling is bringing back its ice cream to markets. You read that right - they're bringing it back. During prohibition, they produced ice cream in place of brewing beer to stay in business. After 30 years people can now get their fill of this tasty treat, including flavors like Black & Tan after its alcoholic cousin-product.
Labels: beer, brand revitalization, food, ice cream, products
posted by a_blodder @ 8:15 AM
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