we know you hate our ads

Every smart marketer knows contextually relevant ads significantly outperform other ads. And every YouTube user knows pre-roll ads stink on ice. So it doesn't seem to be a revolutionary idea that perhaps your pre-roll ads should be super contextually relevant to make them stink a little less, right? Right. Yet you don't really see brands doing that to their full extent... until now.

Burger King created 64 versions of a pre-roll ad not only acknowledging your hatred for said ads, but also addressing the specific video you were trying to watch before they so rudely interrupted you.

Well played Burger King.